Pay heed to the sheer moxie of This Morning Call. The boldness of their debut CD liberates blasé indie listeners from the mundane with electronica & pop in a vivid mix.

Remember good music? The kind with impassioned vocals, haunting lyrics, interesting rhythms and an overall desire to entertain, not just clock in with the latest clichéd industry trend.

This Morning Call, in its debut album of the same name, demonstrates both the agility and ability to make bold grand musical gestures. By combining technology, with a mastery of musicianship, and a diversity of instruments from strings to computers the band brings the audience along for a glorious ride.

Broad Appeal for Fans

TMC, headed by lead vocalist/guitarist Ben Heyworth, cuts its fan base from a broad swath of music lovers of all ages.

Their vibrant mixes, and astute detail to the sound, attract devotees of other electronica bands like Aphex Twin and the Boards of Canada while pop fans value the power of the melodies.

Not surprising is strong emotional resonance in their songs, while keeping a firm hand on technical intricacies is a TMC hallmark.

Emotional Pull of the Song

The lyrics, mostly penned by Heyworth - a third generation musician - is what sets this band apart from others.

The words of Romance capture the passions of a relationship from initial attraction through intimacy and climaxing ultimately at a tragic end.

You’re beautiful when you take it too the edge.

Sparks will fly between us.

Will you ever see the end?

And all the children sing.

A soulful struggle, often between lovers and family members as differences surface and acceptance is sought, is reflected in Clockworks.

Felt let down again, you shouldn’t hurt, you’re way too perfect.

Felt let down again, your wings are burnt, your wax has melted.

With every bone in my body, I didn’t want to start a fire.

With every bone in my body, I can’t believe we fight.

“A good song” states Heyworth,” is a song that takes you on an emotional journey of some description.

Manchester Pride

Hailing from Manchester the group, additionally consisting of Dave Lilley, Joe Weaver on drums, Mark Ward and Nigel Barrow have been together, in varying degrees, since 2006.

With their roots in the northern English city itself steeped in decades of producing such groups as the Hollies, Simply Red, the Smiths and Oasis - TMC strives to go beyond the ordinary in their live performances as well.

Heyworth notes as a young band - every gig, regardless of size, needs to be an event. Even if it means blowing out the venue’s entire electrical system, as happened at a recent show.

“If your material is any good, and you have a kick ass live show, you’ll start to get a reputation and people will listen.”

Bright Future Beckons

And people are listening throughout the UK and Europe.

Comparing themselves to Moby or Goldfrapp with additional guitars, This Morning Call’s electronica originality is being touted as brilliant by a surge of supporters and media alike. Local performances and appearances at events like PRIDE Manchester along with upcoming gigs at The Troubadour in London on April 3rd and Manchester’s renowned MAPS Festival in late May keeps TMC’s position as band on the rise paramount.

If you cannot catch them live – be sure to catch them at their MySpace page or their vox page.

The deftness of This Morning Call champions the true spirit of indie music at its best.